Mario Guzman

The legendary Sherbinskis founder on learning to grow, building a brand, and not becoming a cop.


This Conversation appears in Volume Three of our print magazine. You can pick up a copy here or at a stockist near you. It also makes a great gift, so why not buy two? Hell, make it three.

My dad was a police officer. I grew up shooting guns and going rafting and skiing with all the police officers—I grew up around that. But, on the other side, my mom was a total hippie and very liberal. She was just a lot of fun. 

The first time I ever smoked weed, I was about 11 or 12 years old. My older sister had a boyfriend at the time, and they went out to the side of the house to smoke a joint. They were rolling it right in front of my mom, so I asked if I could go with them, and she was like, “Yeah, go ahead.” It was 1986 or something, so I think it was just, like, some Mexican weed. I was expecting this awesome experience, but afterward, I was like, “This is lame. That didn’t do anything to me.” I didn’t realize that there were much better options.