There’s a brand called Wyld that makes a marionberry-flavored edible that is just so delicious. The generally popular, cute hipster ones, like Rose Los Angeles and Pure Beauty, are always going to be some of my faves. I love Rose edibles, I love how they’re partnering with chefs and farmers to make new interesting flavors. And Pure Beauty has really cool packaging and does cool collaborations with brands. I like their little joints that look like cigarettes, those are really good.
Weed branding and packaging and products were never cool. It was always like a Sublime-inspired, stoner-looking bong with a dragon on it or something like that. There’s never been anything minimal about weed shit. It’s always been very specifically styled. Now enough people are like, “Hey, I’m into weed and I also care about design.” Coincidentally, my fiancée’s brother owns a bong company called Session Goods that approaches weed from the minimalist industrial design space.
Smoking weed and being vegan when I was younger were probably the two biggest catalysts for me getting into cooking. I had to learn how to cook vegan food because my mom was just like, “I don’t know what the fuck that is. Have fun. Go nuts. But I’m making this for dinner. If you want something vegan, you have to make it yourself.” And, like I said earlier, weed makes food taste really good.
Every night it was just, I have a refrigerator full of this stuff. What can I make out of it? It became a fun game to play. I have fun doing it from a creative point of view, but I get equal enjoyment out of feeding my friends and loved ones, just seeing the look on their faces, like, “Damn, this is fucking good.” It really made me happy. Same with the ability to have a home-cooked meal that’s also super stoney. You don’t have to go to Taco Bell to get that experience. You can have it in your house. And it’s made from real ingredients that aren’t going to make you feel terrible. That’s a feeling that hasn’t gotten old for me. I guess food is a love language of mine. That’s how I show my love, through the food that I cook.
The food industry has always been really archaic. The way people spoke and the things they said about others were kept behind closed doors. When I first started my food podcast, I wanted to be honest and talk about food the way I would with my friends. I had nothing to lose. I wasn’t a member of the food industry. I was like, I’m just going to talk shit and say whatever the fuck I want. The challenge of doing that is doing it in a way that doesn’t make you look like a complete asshole. That’s been the hardest part for me with How Long Gone, too. Once you grow in size and influence, you realize you have some responsibility for what it is that you’re doing and saying.